Mobile Sales bring in $1M for Papa John’s
Papa John’s is the world’s third-largest pizza chain, competing with Yum Brands’ Pizza Hut and Domino’s Pizza. One up they have some of the others is they are making serious investments in interactive technology. With the launch of their SMS ordering service a few months ago they have seen sales of $1M just from SMS, over all 20% of their $1 billion in pizza business is done by SMS text message, widgets, or online.
WiseOutlook who developed the service for Papa John’s said “People are taking advantage of instant gratification on the go,” he said. “It’s really fascinating to see how people are using the mobile devices. Some of them are really mobile browsers used occasionally as phones.
More information is available on Papa John’s website.
Via: MobileMarketer
Tagged: SMS
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