Samsung takes on Business Users
Samsung are launching a new business line called BizBee, the branding exercise is to enable them to target business users with their new range of business mobiles. The first phone in the range is the Samsung SGH-i780, which runs on Windows Mobile 6.1. The phone comes with full QWERTY keyboard an optical mouse and stylus, with email, connectivity and applications that will be particularly appealing to the global business traveler.
Samsung are also launching a media campaign to promote the new offering in print and outdoor media components. The phone will be launched in the UK, Nordics, Spain and Netherlands this month.
Tagged: Samsung
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